the outsource blog writing

the outsource blog writing

Effective Strategies for Outsourcing Blog Writing

1. Introduction to Blog Writing Outsourcing

Blog writing is one part of content writing that offers a clearly positive appeal to a lot of businesses. Just like content writing and other kinds of writing, however, blog writing is a skill that not everybody possesses. Because of that, an increasing number of businesses are outsourcing blog writing to freelancers and agencies nowadays. The potential for subsequent partnerships with clients in the industry is growing as I advise firms seeking blog writing assistance to contact Tip-Tap Marketing because they are quite well-versed in search engine optimization principles and proper blog writing skills.

From the lofty need for outsourcing blog writing by a variety of companies to varying individual causes, the explanation for this tendency is multifaceted at present. The truth is that many companies are outsourcing the writing of blogs to freelancers and agencies just because they really cannot do it on their own. This corporate demand could be the consequence of so many different characters, but the fact remains that several firms really do not have competent in-area writers who may deliver good blogging. A lot of companies nowadays also like to delegate their blog writing firm material because they really do want to invest it in the talents of someone who advises people in the field. Finally, and perhaps most prominent, is the fact that issues around costs and fees come into play. When talking about the specific benefits of outsourcing blog writing and associated problems as well as obstacles, these are the central points to make. The first can serve as a beneficial overview for those exploring this choice. The latter topics, in general, will form the basis for several other blog entries!

2. Benefits of Outsourcing Blog Writing

Whether your company runs its own blog or is managing a blogging service for many clients, writing content can prove to be a daunting task. For this reason, successful bloggers often outsource their content writing to writers on their sites as it can help to improve their long-term prospects. When done correctly, bringing on extra writers or hiring people to do content projects can free up time for promotional efforts and to start monetizing content. When done incorrectly, it can lead to lower quality content and more time spent on editing and managing staff. To avoid the latter, it would seem that the key ingredient for successful outsourcing is hands-on management and oversight, at least at the beginning.

Many companies and individuals choose to hire a blog writing service in order to keep their website up to date while allocating more time to interact with their clients and be hands-on in the day-to-day operations of the business. By doing so, the commitment for content writing does not fall by the wayside. Now, this solution may not be the route to take for everyone. One negative to utilizing a blog writing service is the financial cost involved that may prove to be overwhelming and unnecessary for your needs and budget. However, by partnering with a blog writing company, there are numerous benefits that could present themselves over time.

3. Finding and Hiring Quality Blog Writers

The most obvious and straightforward consideration starts and ends with the search for a writer. A simple Google search for ‘outsource blog writer’, blogging platforms like Medium or LinkedIn’s Pulse for potential contributors, or services such as Contently and Overland. Match the quality of writing and expertise to command the corresponding rates and to help give you a ballpark from which to calculate your budget to get ghost-written blog posts on your website. Key to this is finding a writer that can not only write eloquently, but can also mimic a brand voice, understand the purpose of blog posts at different stages of the reader’s journey, conduct interviews and work quickly and efficiently.

Top writing platforms are likely a reliable place to find writers who can honestly do good work for your blog, so there are alternative methods to source writers. Search job websites like Indeed and LinkedIn with terms such as ‘outsource blog writer’, ‘freelance blog writer’, ‘remote blog writer’. Search job websites with terms such as ‘journalist wanted’ or ‘pitch blog ideas’. That most prospectus will not tailor pitches for your website is just something that must be accepted. It’s time-consuming and – let’s face it – most people just do not do it. For the most part, this doesn’t tell you that they can write – it tells you that they can follow a formula. As such, when vetting writers, built certain measurements into your pitch to learn from the interaction: ask for questions about the role, proof of experience and ideas for potential blog posts.

4. Managing and Evaluating Outsourced Blog Content

Outsourcing blog-writing initiatives requires expertise in managing writing assignments, assessing the efficacy of content produced by external writers, and ensuring that content aligns with the company culture and core messages. Organizations may need to take measures to manage the writing of contributors, as well as monitor content production and writing performance. Outsourcing content creation in this manner requires open communication and the setting of clear expectations for work. Managing externally developed content may necessitate a technological solution to review and manage content before posting while ensuring it aligns with company messaging.

Samples of blog writing submitted during the 2022 Call for Contributors may serve as the basis for recruiting content creators. If the author expands on an approved concept, content may be approved via a specific contract and assigned an article number. Additional resources may be required to assist the author with expanding the concept into an article. Suggestions for potential Development Milestones (TEI) include: an outline (to be approved), a draft (to be approved), or a content final draft (to be approved). A field advisor may also be required in-network or at large. Outsourced blog content in this publication must be managed and reviewed. Feedback systems must be set up to provide writers with information about proposed content or completed drafts. Regular feedback is exchanged between the editor and writers on concepts, full drafts, and revisions.

There are several ways to measure whether it is benefiting your organization or achieving blog engagement goals. A specific process may need to be implemented for a step-by-step analysis of efficacy using blogs and blog contributors.

5. Tips for Maximizing the Impact of Outsourced Blog Writing

From the sections before this one, readers should have a clear understanding of the process of outsourcing blog writing projects and the variety of options for doing so. Now, I would like to shift the focus in the final section of the post to crafting action-oriented advice for maximizing the impact of any outsourced blog writing efforts.

Collaboration can also maximize your investment. Share your goals and brand voice with your writer – the better they know your business, the easier it will be to produce the desired result. They can’t read your mind, though, so be sure to provide clear, detailed instructions. You want work that will stand the test of time. The more on-point it is, the more bang for your buck. In addition to plain old blog writing, let your writer know if you want SEO formatted blogs. Using keywords and long-tail keywords can increase the chances of your blog being found across the internet. Knowing this can also better aid in the writing process – research and incorporating details that will affect SEO placement is quite the use of outsourcing.

Also, to help maximize your investment, use your new blogs everywhere! Promote them across social media platforms, integrate them into your email marketing, put them in online newsletters, or use them for ad content. It can be used as blogs on your website, but there are so many other ways to get a return on your investment. Your blogs are chock-full of quality content – Google loves blogs, and businesses that incorporate blogs into their content strategy receive 55% more visitors! Publish your new blogs on social media. Use the Call to Action (CTA) at the end of your blogs, coupled with sending emails out to your subscriber list, to ensure your blogs are getting read. Also, consider putting your blog content into a newsletter and share vital, curtailed information. Blog newsletter chats are casually inspiring. Post blogs on LinkedIn to display writing creativity, and dismay from starting completely from scratch, with excerpts from blogs because they have a longer life span. Reposting your blogs on LinkedIn can also expose a whole new audience to your biz.