structure of speech presentation

structure of speech presentation

The Art of Crafting a Persuasive Speech Presentation

1. Introduction to the Power of Public Speaking

Let’s revisit what you will achieve with a moving speech. Your task is to evoke a close personal reality between the audience and the central message of the persuasive speech. You want to permeate layers of psychological defense and poke through the natural resistance the audience exhibits when it comes to changing ideas or values. You know that the only way to break down those emotional and psychological walls of resistance is by raising new feelings. You simply want to move your audience emotionally—most likely from inertia to activity. You serve as a motivational mechanic: when you’re finished your well-oiled persuasive message will guide the audience to take the right action.

Are you making a persuasive speech? You want your listeners to be moved to action. To capture their attention, a good writer needs to be enthusiastic about the subject of the speech and genuinely believe that it will make a difference. Visualizing the positive results of their work will guide and inspire the speechwriter through the arduous task of writing the persuasive speech. So ask yourself these questions: Why do you care so much about the topic? What inspires you? Do you believe it has critical importance to your audience? Do you see positive change happening? When? And with whom? Focus your speech not on your feelings but on the audience’s best interests. Take them on an emotional and unforgettable journey.

2. Structuring Your Speech for Maximum Impact

Balance On The Scales Of Justice: “Circumstantial evidence – it’s just one piece of the puzzle. But put them together and look at the picture. People always say a picture is worth a thousand words, and guess what – the word here is G-U-I-L-T-Y.

The Three-part Contention: I am not telling you that only attractive people can better themselves. But what I am telling you is that attractive people are able to better themselves.

The List: Increase your profits through sales, marketing, management, and motivation.

Incorporate one of the basic structural formats that follow:

Once you know your outcome and your audience, you can begin to piece words together. You already know the best suggestions for organizing your information. If you’re making two points, use a comparison. If you’re offering solutions, contrast them. If you’re trying to convince your audience to sell something, explain why it’s valuable, then illustrate how it’s done. It’s just like following the recipe on a box of cake mix.

3. Utilizing Visual Aids and Technology Effectively

2) Body Language. Body language is the process of communicating nonverbally through body movements and gestures. It is important in personal and online presentations. Being able to understand the body language of others can tell you more about a person’s feelings and intentions. If you want to improve your body language and confidence in making presentations, reading a control guide can be useful, because changing your posture and movements might easily reduce negative self-perceptions. Even for people of the internet age, so-called posture management even has a greater social influence than previously expected. For instance, postures characteristic of pride enhanced the credibility associated with importance, expertise, and grace for those who possessed them. Social connections and relationships were vastly influenced not only by posture and body language, but also by facial movements.

1) Written Trust. Written words on a screen have great power. They help your listeners by telling them what they are going to hear and giving them a way to know the structure of your message. They help you by giving you a way to advance your argument and keep your plan and your message moving as you speak. Whether you’re selling charm, persuasion, or intimidation, the written word is your hidden partner. Go to work with an open mind, and do not tie yourself to received wisdom. If what you write gives you a powerful feeling, go with it.

The purpose of using visual aids is to make your points more vivid, more appealing, and easier to grasp. The most widely used aids in persuasive briefings are written words – clear, forceful, concise words projected on a screen so everyone in the room can read along with the speaker. The durable power of the written word on a screen is dramatic. It keeps the attention of the listeners and, as they believe they are following along, builds understanding and agreement. Other useful visual aids are graphs and charts, maps, and photographs. Slides, overhead transparencies, and computer-driven images are professionally effective – when they are used well.

4. Engaging Your Audience: Techniques and Strategies

One of the best things you can do to hold your audience’s attention from beginning to end is to provide an organizational framework for your speech in your opening statement. For example, during my opening statement, I told you I wanted to cover four aspects of the persuasive speech. This information provided you with a way to organize the incoming data. Providing your audience with an organizational framework gives them some sense of what they can expect, assures them that your speech has a clear beginning and end and, perhaps most importantly, tells them how long they will have to wait until it’s over. In short, the more of an organizational framework on which to hang incoming information, the better.

Now that you are aware of some of the things that might work against your goals, you should consider a few strategies to help keep your audience’s attention. Above all else, remember that the attention of an audience is very fragile. So, although you may leave here knowing that you should do “X,” “Y,” or “Z,” remember that you are dealing with people’s minds. Trying to engage message recipients is more an art than a science.

5. Mastering the Delivery: Voice, Body Language, and Confidence

Mastering the delivery of a persuasive speech involves using words most persuasively in such a way that people will be motivated to act in the ways you want them to. You have many tools at your disposal. The two obvious ones that stand out are your speech and your use of body language. Chances are that your speech and your body language are not perfectly polished, but even professionals constantly strive to improve in these areas. Both sets of skills can be learned and practiced, and every aspect of speech skill that you acquire is further preparation for your next persuasive speech presentation. Practicing your persuasive speech can help you maintain good eye contact. Additionally, practicing your speech can also help you reduce the number of verbal fillers that pepper your discourse, such as “ah,” “uh,” and “tch.” In addition, these habits will become more and more ingrained as you go through the cycle of practice, feedback, and practice again. With time, your confidence should grow.

To effectively present a persuasive speech, you will need to be confident and have the ability to plan and deliver a persuasive performance. The art of persuasion and confidence is one of the most important aspects of a persuasive speech. Keep in mind that ideas and principles should always be directed towards a specific audience, respecting their interests and needs. You can use several methods to persuade your audience, including credibility, logic, emotion, concrete illustrations, attempts to change the audience’s self-concept, and direct requests. As a speaker, your first goal will be to select a topic that is of current interest to the public.