nail art
The Evolution and Artistry of Nail Art: A Comprehensive Study
The artistry of nail care has been the talk of beauty forums, magazines, and fashion shows for more than a decade. The creative end products range from simple color polish and French manicures to airbrushed designs. Airbrushed designs layer acrylic paint on the nail and hand-paint flowers, traditional Indian henna designs, fantasy scenes, or other fanciful graphics that are finished off with added rhinestones, tiny jewelry charms (like in the case of Raquel), or ribbon. Morphing one’s nails into a total body accessory is a trend that has the attention of girls and women around the globe and it has taken the professional salon market from a $6 billion industry to a $7 billion goliath by the end of 2005. In 2008, salons and spas in the United States performed approximately 9.4 million nail-related services. While men are becoming a larger portion of the consumer pie, women are primarily the ones participating in the nail art craze.
“I absolutely adore nail art. It’s fun to dress up my nails for special occasions, or to match outfits, or to express my mood. I value the personal creativity of having one-of-a-kind, artistically hand-painted nail designs. I even think of the process as a collaboration between me and the nail artist. It’s a fabulous feeling to look down at my hands, completely awestruck with disbelief that these delicate works of art are mine. I feel brighter and bolder when my nails are so lovely.” This unabashed and unsolicited commentary comes from Raquel, a 25-year-old literature graduate student at Yale University who is a self-confessing devotee of nail art. She is the genuine article—a walking billboard for thoughts and observations documented in this paper.
Although clinical, esthetic, and hygienic factors continue to play influential roles in nail painting, winners of national and regional nail art competitions often receive the same attention for their artistry as professional visual artists who have been trained in fine arts. Moreover, on various public occasions in Thailand, the nails of men in high positions are painted almost weekly, with the colors of the national flag and other sacred objects serving as inspiration. These activities are linked to the responsibilities of karma (making merit). In summary, nail art, an ephemeral art form that is deeply rooted in Thai culture, can be a rich source of knowledge. Understanding it will help us to promote a harmonious society in which traditional knowledge and contemporary practices coexist while taking care in encouraging neither conflict nor favoritism.
Nail art is a creative way to paint, decorate, enhance, and embellish the nails. The art ranges from paint and conical decorations to artificial nails and three-dimensional patterns. For thousands of years, Thai women have taken pride in their elaborate nail art. Research and scientific evidence have corroborated this fact. Establishing a hair salon was a way to become wealthy, showcasing the owner’s beauty and status and making the artist a respected person in society. Nail painting is also a type of eye enhancement and protection that shows the Buddhist precept to avoid harming any living being. Women who fail to do so can be punished in their next life with poor vision or blindness. As a cultural art form practiced by women for thousands of years, nail decorating has evolved from a simple and superstition-based activity and has more recently been influenced by social contexts, as is evident in the mass-market technologies surrounding nail painting and design that continue to grow and expand.
The modern age has brought many advancements to the ancient practice of nail artistry, and one of the most helpful developments has been specialized tools and techniques. With good tools and sound techniques, the nail technician can take expressive nails to a more highly skilled and sophisticated level. Traditionally, nail art required free-hand work with narrow brushes and glazes. This can create acceptable looks, but it requires talent and practice. The art of nail embellishment combines painting or applying other forms of art directly onto the surface, decoration of extensions, or inlays. Most nail art created for extensions is removed with the extension unlike other nail art that is removed with nail polish removers. Those who apply fine nail embellishments are considered artisans and craftspeople.
Nail artistry is a highly evolved field that requires much skill and dexterity from the practitioner and much focus and time spent in the salon by the client. Products and enhancements fill various needs for those both in the industry and those who do their nails. The nail technician must have a thorough understanding of all the necessary implements and then apply them with the utmost skill to create safe, aesthetically pleasing enhancements. The nail technician must always employ the best tools. After all, the décor and enhancement are only as well-crafted and sophisticated as the technique applied to them. For both nail designs and enhancements, nail technology has rules and standards that guide the technician to create specific shapes and formations. After all, as with all beauty, form must come before decoration.
A fine line exists in nail art. Those that have interest in nail art see the beauty within the intricate artworks while adhering to the guideline that nails should be clean and quirkily attractive. Investigating the costs in emerging nail art scenes, such as queer culture or Black Lives Matter movements, opens up an interesting lens in the realm of social psychology, but lying beneath these engaging concepts is the way elaborate nail art can encompass a political gesture of both resistance and celebration of the self and the body. The most trodden path of attaining beauty and adornment is through makeup and clothing. Clothes in particular have long been used to ornament the body as well as assert political or cultural statement. Makeup is used mainly for aesthetic appeal and unlike body modification signs are temporary. Nail art could be seen as the point at which makeup or jewelry are taken to the next level by effectively becoming part of the body. This classification makes it less temporary and similar to body alteration, making it more akin to clothing and tattooing.
The trends and innovations in contemporary nail art arise from various cultural and aesthetic contexts. The current nail art movement has evolved with the support of a plethora of artists ranging from professionals, hobbyists, and social media personas looking at nails as a canvas with endless potential. Nail techs developed their skills and creativity over time, enabled by their own relationships, networks, education, and more. The current era is influenced heavily by technological advancements in products and tools, popular culture, and the broad backgrounds of nail artists who are now working with this wide range of culture-driven influences. Cultural heritage dynamics, such as tradition, innovation, and aesthetics, are strongly related to the niche images attached to particular nail topics within the commercial sphere. Consequently, trend and fad forecasting is quite complex and relies more on keeping abreast of the international variety of nails posted on a daily basis rather than on any sophisticated mechanism of trend and fad analysis.
Technology is the new partner of fashion, and there is hardly an item that has not been produced, or that we have not interacted with in one way or another, by harnessing technology’s presence in our everyday world. Such an interaction has promoted innovation in both fashion and beauty, with new materials and production techniques developing across a range of sectors. At the junction of fashion and technology is wearables, such as smart textiles and garments and fashionable technology opportunities, as well as related aesthetic enhancements using digital craft and technology, which include image transfer, nail art, and other body-focused beauty and fashion products using digital technologies. Fashion design has turned into a transgression, thriving through personal attitudes often through modifications, innovations, and reinterpretations and enjoying the pervasive spread of original concepts through the technology of the web 2.0.
Fashion and beauty products are important symbols and often display conformity or rebellion. Nail art is no exception and has the effect of serving as either an intimate conversation starter, implying a certain amount of discretionary time, a power struggle, or adherence to imposed norms, and is often neither benign nor neutral. However, nail art can also be an expressive form, especially for young women. In the flash of a sophisticated camera lens, nails can be subtle or outrageous, stylized naturally or represent fantasy—leading to the science and implication of the endearing term “nail fashion” rather than nail art. Enticement is the mainstay of nail art, and when applied with a light heart, conveys a beauty that remains an essential aspect of behavior.
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