marketing essay writing service

marketing essay writing service

The Importance of Ethical Marketing in the Essay Writing Service Industry

1. Introduction to the Essay Writing Service Industry

One notable player in this industry is an essay writing service company that helps students to prepare good essays whenever they need one. The number of such companies is on the increase, and many capital ventures are also looking into investment purposes in companies in this industry, as the prevalent demand and scope for well-prepared essays are high. The main reason being that essays that are prepared well will help students to get good grades, and these people often make use of essays prepared by such well-recognized companies to fetch high grades.

Present day students have been found to be burdened with immense amount of academic pressure, which comes not only in the form of rigorous coursework that they are expected to undertake, but also by a myriad number of assignments that they are likewise required to submit on time. Essays form an essential integral part of the curriculum, and performance of students is often judged based on the way these essays are written. All these pressures make students’ lives very stressful and tiring, and often they are left with no other option but to make use of various resources to help them prepare essays that will fetch good grades upon submission.

2. Ethical Marketing Practices and Their Significance

Marketing ethics implies that dishonesty should not exist. If any form of dishonesty in the promotion of services is revealed, it should constitute an undesirable consequence for companies, and the consequences of such incorrect behavior might be the loss of the customer’s confidence, which is difficult and sometimes nearly impossible to regain once it has been lost. Wrong behavior should not be encouraged by companies.

Ethical marketing refers to adhering to fundamental moral tenets and regulations in the process of promoting a product. Although ethical marketing does not have a specific definition that has been agreed upon, running a business in line with the principles of morality, justice, and sustainability is an ethical duty. When discussing educational platforms and writing service companies, which are particularly susceptible to criticism in relation to ethical marketing, the emphasis should be on transparency in the provision and sale of services. Educational platforms and writing services should strive for marketing practices that align with the proper values by avoiding misleading consumers and letting them make informed decisions, which correspond to the characteristics of the object being promoted.

3. Challenges and Controversies in Marketing Essay Writing Services

Does the introduction of marketing have a sense of direction? Just as medical ethics converge into the doctor-patient relationship where the goal is the wellness of the patient, we too believe that marketing has a convergence point that is also the central notion of the discipline – mutuality of benefit which is more commonly referred to as exchange and the marketing concept. We hold that this has similar connotations as the doctor-patient relationship, although the term itself does not immediately or obviously have a humanistic bias. There is a relationship. The model is closed since the marketer and the consumer play one or both of two roles in the interaction – that is, they often wear similar hats. The ‘profit’ we believe that emanates from the marketing concept is that all forms of psychological and material benefits; internally or externally derived from the economic universe, that provide an emotional satisfaction that does not violate the company’s ethical guidelines whenever it uses its capabilities to provide a solution.

Market development or redistribution was never a blind process. The term grounded changes refutes such a reading as there is a sense here of direction and ethics. The direction, it is argued, is that all disciplines should become more market related, yet this is always treated with an ‘intellectual sensitivity’. Similar to the previously mentioned documents, it is held that people pursue goals and these become valued. It is marketing that encourages broader working practices and disciplines become flexible and sensitive to ethical considerations to have more time and resources to concentrate on the things that really matter.

4. Case Studies: Successful Ethical Marketing Strategies in the Industry

Considering the saturation of the market, the intense competition, and the lack of legislative power and regulation of the industry, businesses in the essay writing services industry often resort to deceptive or vague marketing strategies to gain a competitive edge. During the preliminary research for this study, apart from brand names and logos, there was no way to tell the difference between businesses just by visiting their websites. Even reading the landing page content, which more often than not is copied from one website to the other and altered slightly, to reflect the same core values, does not result in a unique message that sets one competitor apart from another.

Running a successful ethical marketing campaign can be challenging, even in industries that naturally lend themselves to this type of marketing. Unfortunately, many industries where ethical marketing should be the norm simply do not take advantage of it. Such is the case for the essay writing service industry. Despite the fact that sound ethics and integrity are closely associated with delivering good quality work, the industry is better known for using unethical marketing to achieve its targets. However, there are a few businesses in the industry that have succeeded in implementing ethical marketing to build a positive brand and attract customers looking for a reliable service provider. In this chapter, I will be discussing their respective marketing strategies and how they have successfully implemented effective ethical marketing campaigns.

5. Conclusion and Recommendations for Ethical Marketing Practices

I concur with the suggested future downlines on the ethical marketing practices that the essay writing service industries should embrace. Some areas of ethical marketing practices should be deeply looked into, particularly diversifying the company’s products to serve a wider market and improving the company’s internal publics. Companies often advertise their essay writing jobs and to entice potential employees, they do offer some good packages, like an attractive reward policy or a comfortable work environment. It feels like the job only looks good on paper, but in reality, it is a challenge. The results may show a financial perspective where profits can be earned, but ethicality is an investment.

From the research, it is clear that the essay writing service industry has grown significantly. It is now turning into a mature market. One of the factors which will contribute to its growth is ethical marketing practices. The concept of relationship marketing should be embraced. These practices can be done by recognizing the valuable human resources that are the employees. Company’s products can also be diversified as essay writing has gone from writing for just academics, but the papers cut across many career disciplines. This means the customers they service in today’s economy come from different walks of life, which can cause the need to offer logistically numerous varieties of services. Owners in the industry can also engage in corporate social responsibility and through these procedural elements, it will broaden their generations.

The essay writing service industry has been known to provide oversimplified representations of the services that they provide at the expense of their employees. This action undermines a resource which the company can benefit from. This conclusion calls upon owners to have an ethical consideration for the employees because ethicality has been noted to be an investment as it increases profitability. It has been stated that companies which have a proactive work culture have low turnover rates and experience high productivity.