link building case study

link building case study

The Importance of Link Building in SEO

1. Introduction

This book has been designed to give you, the reader, a better understanding of SEO in an ever-changing environment. The most recent being the importance of link building, with different proven methods and tips to creating links. With such an in-depth topic, I found it only right to answer some important questions regarding the topic, outline some of the reasons why it is so important in modern days, and how to use certain methods in a range of different online situations, such as websites, blogs, and social media. This should give you a better understanding of link building and hopefully an advantage over others by improving the traffic of your online media. The internet is changing the way that it shows us information, this could be due to the power of Web 2.0 and the massive amounts of social media and blogs, no longer do we have to read boring text, we can view information in the form of images, audio, and video. Typically this may be called digital media, however, exactly the same sort of meaning can be literary media online. Now it is quite common to see a variety of writing and an author’s website to aid others in understanding the wider aspects of a particular topic. At other times there may be a blog post made on the same subject, with the author’s own opinion, usually to entice readers to engage in a topic and hopefully spark an interesting discussion. With the concept of media in mind, we can find search engines displaying a very wide variety of different types of web content when we attempt to search for a topic. This is the content that we create links for and intend to improve its visibility.

2. Benefits of Link Building

2.2 Higher Search Engine Ranking Link building is the most effective way of increasing your rankings in search engines, no doubt about it. Not only this, a detailed link analysis of your competitors will enable you to duplicate what they are doing, only do it better and inevitably outrank them. You can find out other websites that are linking to your site and make sure that they have put the correct URL on their site. If they haven’t, you can always email them and ask them to change it to the correct link. This also applies to outdated content that you may have updated or removed. Find the link and request to change it to more relevant content.

2.1 Increased Website Traffic Without a doubt, building links will create a steady stream of traffic to your website. If utilized and implemented properly, it can bring a great amount of traffic to your site by targeting the right audience. For instance, if the product or service is provided on another site that is relevant to the information on your site, then the probability of a referral is high. This can also be an index to the quality of the product or service or even the information on it.

Building a high quality and quantity of backlinks is a great way for SEO to outrank competitors and establish a successful company or website. This can be achieved by seeking websites that are in the same niche as you and have a high page rank. The next thing to do is to contact the webmaster and build a relationship. Once this has been achieved, you can then request to exchange links. Be careful not to build too many backlinks too fast as this can be seen as manipulative by search engines. Generally, stick to a good quality 2-5 a day as it is a good sign of consistent promotion.

3. Strategies for Effective Link Building

This is probably the most talked about method of link building. The problem with buying links is that Google specifically mentions in their guidelines that this is considered a form of spam and is a tactic that will result in your site being penalised. If the general public understood PageRank, I think eBay would see a drop in customers for their text link auctions. In terms of getting incoming links, this is probably the most efficient method. But efficient and effective are two very different things. On the moral scale, most would put buying links at the lowest of the low. On the practicality scale, the only way buying links would be effective is if you were to buy a link from a very high PR site. Scouring the web and finding high PR sites that offer advertising space is very time consuming. Time is money. Step back and look at the big picture for a second. You’re a webmaster and you want to rank highly for your site. You could either A) spend 3 months using legitimate tactics to achieve a ranking, or B) spend 2 hours creating a spammy doorway page and building 100 incoming links with the money you would have made in the 3 months. It’s sad but true, the incentive to rank highly with the latter is very enticing.

3.1: Buying Links

There are a number of strategies to consider when beginning a link building campaign. Some of the most common are:

4. Case Study: Successful Link Building Campaign

After the inclusion of these popular and high authority sites, the site’s total traffic increased by 40%, which has outperformed the three other sites, which had on aggregate an increase of 15%. The SEO traffic saw an even greater increase, with an 88% increase from the incoming links. This increased traffic was highly valuable to the site, not only for the new visitors from the high-ranked sites, but also for the referral traffic. This traffic increase represented a 300% jump from the site’s previous referring traffic. This will help to continue the ongoing efforts of link building, as the site has built up a good relationship with the event charity and can use any post-race publicity in the future as a chance to gain valuable links from authority websites. In addition, at the time of the link building campaign, the website was on the edge of the Google sandbox. The recent increase in traffic and links directly from highly ranked sites caused the site to escape the sandbox punishment after being stuck within it for eight months. This is a fantastic result for the campaign, as the site has been struggling to free itself from the sandbox with other SEO techniques, and it can now continue to promote and build the site using SEO.

5. Conclusion

This essay has shown that link building is important for SEO (Search Engine Optimization). The information was gathered from websites, books, and online articles, which were very useful in explaining what link building is and how it is relevant in today’s business world. Search engines are used as a common tool for finding information on the internet. These search engines have their own method of ranking websites, but all have one thing in common: they use link analysis to determine the popularity of a website. And that is why link building is so important. It can increase or decrease the position of a website, depending on if the links are of quality to the website and are implemented at the right time. This, in turn, can increase targeted traffic to the website. But if link building is done incorrectly, not only will it decrease the position of a website, but it can have a negative effect on the business as well and may not be listed in the search engine. SEO experts know the value of link building. These experts are hard at work to find out exactly how the search engines use link analysis to assign value to websites. They are also working on ways to build quality links to increase the value of websites. Step one is to learn to avoid things that can decrease a website’s value. Step two is to get your links on other websites that are of quality and have relevance to your own website. Step three is to implement innovative and useful methods for tracking your linking campaigns. And step four is to analyze how your links are generating and optimizing the strategies you have chosen. With this much effort put into link building, its value is pretty clear to see. And that’s why this essay was written on the topic of the importance of link building in SEO.