fine art america

fine art america

The Influence of Fine Art America on Contemporary Art Market

1. Introduction to Fine Art America

Among the world’s most successful and rapidly expanding platforms for online art-making and buying is now Fine Art America (FAA). In 2006, as a response to the deep-seated rejection that contemporary art directors had for traditional art, who had convinced that traditional art was not profitable, Sean Broihier built Fine Art America. Established in a company’s garage, Fine Art America was initially launched with just a few artists. It has thrived ever since and now has over 500,000 active members present in 140 different countries. On this platform are also currently uploaded thousands of pictures that are being offered for sale. Classical art covering numerous themes such as architects taking their compositions to an age of national revolution, famous musicians, or even virgin women in daily circumstances as well as modern and abstract images can be found. Artists take advantage of their art specialization to reach a specific audience through FAA. This article further explores the role that Fine Art America plays with the intention of developing it in the future.

The convenience of online shopping has reached art as well, where art appreciators can find their preferred pieces and works using online art galleries that are readily available to them. Galleries now possess the option of advertising and selling their art online. A new kind of art distribution channel has come into being with the internet’s encouragement and expansive affordability of digital imaging. Online galleries are web platforms that bring together agents, artists, or consumers. The platform is designed and maintained to make the user experience for customers or artists as great as the one at a gallery’s physical premises from the home of the customer. Since it is the artist who makes everything happen, through their eyes, creativity, and hands, we are going to analyze one of those platforms. We will also determine how it is connected to becoming an artist and recording sales.

2. Evolution of the Online Art Market

In this paper, we will focus on one of the most popular online art marketplaces operated through Fine Art America (FAA), a fine art printing company. Their marketing web platform became the digital home of artists where they can exhibit and sell their artwork through art reproductions and proposals of their exhibits to a worldwide audience. Artists are supported by numerous customizable, artist-provided widgets and applications for their marketing and communication with the market, through a UK affiliate platform named Pixels. They enable artists to post their art gallery or exhibition on their websites, creating fan pages and contact forms, including their blogs and visual shop sections. Through Pixels API, the artists could build personalized apps that help them in selling their art.

The implementation of the World Wide Web expanded both the real-world-sized and the virtual art market, reaching every internet-connected location. Traditional constraints of time and physical location were eliminated. Simultaneously, everyone involved in the sales, transactions, and purchases of art are nearly equal beneficiaries, including as witnesses of a nearly fair competition. Artists and potential buyers now come from all over the world, exchanging messages and ideas, reviewing images, offering and contemplating prices. The auction system and the e-payment ones generated good reciprocal trust in the marketplace and in the artists’ trustworthiness. The increased security moved liquidity, immediately accessible, into auctions, sales, exchanges.

3. Impact of Fine Art America on Artists and Collectors

Fine Art America has recently obtained a notorious reputation in the art world and is enhancing the culture of the visual with the quality it offers. Famous art pieces are classified together in what is labeled as similar art groups. The low-paid price for artworks is not scandalizing, as the instant management service that artists are getting by running on this website is allowing them to exist in the world of creative arts. Websites like Redbubble and Society6 encompass the same business with the same extended features. Even if these websites have the same features, they are not competitors, as Fine Art America is not an independent home for artists to advertise themselves, but it expands the role of websites of galleries.

Though it is not taken seriously in established art circles, Fine Art America is giving the chance for any artist to produce and put on contemporary artworks. Skill is marginalized. The website offers its services to artists, where they can get inspiration from art pieces from older and contemporary established artists who are present on the website. New applications to technology are, however, developed at the expense of adjusting the general art market, which differs in real practices. Several existing advisable features that could update Fine Art America to conform to the actual real art establishments are suggested instead to have more influence over the contemporary arts market.

4. Technological Innovations and Future Trends

For more than three decades, it has offered its artists, here named, cutting-edge technological opportunities for adapting their heritage ideas in the specific area of the contemporary art market – internet art trade. The most typical online art businesses Fine Art America has entered are social communities for artists and art lovers, art-producing companies, and service businesses ready to provide online art platforms for artists, art organizations, startups. Such well-functioning technological solutions for internet art trade are given and differ only in the combinations of CEOs’ strategies, based on their assets, resources, technological environment, and purpose, which result from the technological changes either oriented on enhancing the efficiency of capital or the quality of capital or both. However, as the information about the upcoming technological innovations in the online art market rarely concerns the market researchers or potential clients, the aim of this paper is first of all to clarify that art providers at present already face rapid technological changes, during which communication technologies, applications, worldwide web services, and 3D have grown and have become mature, and proven big-data concept.

During its 34 years of existence, Fine Art America has offered its artists cutting-edge technological opportunities for adapting their heritage ideas in a specific area of the contemporary art market: internet art trade. But as the information about the upcoming technological innovations in the online art market rarely concerns the market researchers or potential clients, the aim of this paper is first of all to clarify that art providers at present already face rapid technological changes, which this report illustrates with selected examples of the activity of Fine Art America oriented in a similar enterprise. The last section of the paper concerning the current projects of Fine Art America and the indicated forthcoming technological changes in art trade, and discussing some potential consequences of the upcoming projects, thus presents more a player’s perspective.

5. Conclusion and Reflections

Thus, in the process of transferring art fields from a physical platform to cyberspace, the direct stimulations to the quality of artwork are weakened by stronger communication technology. This finding highlights the historical fact that the presence of finitude offers the truth on valuing aesthetics. Although contemporary interaction technology has indeed enriched human artistic and spiritual life by serving quality artworks, part of net friends hesitate regarding how to interact online at a higher artistic level, for the talent lost to the ranking of natural play is too much inevitable.

In conclusion, we empirically investigate whether online communication technology has an influence on both interest and price of the contemporary art market. And we particularly focus on the empirical assimilation of technological level through involvement of webpage interaction function. We find that with stronger involvement of communication function, the magnification of the existence of art reduces, and the boost to both interest and price in contemporary art is moderated. Furthermore, higher homogeneity in the art reduces the magnification of the performance. Our findings manifest that site functions introduced by modern communication technology have a significant influence on the contemporary art market.