education writers
The Impact of Education Writers on Shaping Public Discourse
Education writers often take on important public debates about topics including school choice, standards and accountability, teacher quality, and race, poverty, and inequality in schools. In these discussions, reporters prioritize important levers of the education system including policy and practice, curricular content, and social context. Addressing these topics, education writers increasingly tackle complex issues including school desegregation, tracking policies, and the ethics of using technology platforms to inform complex decisions about student learning and teacher classroom practice. In addition to attending to these important issue areas, education journalists are attentive to the specific needs and challenges facing underrepresented communities, including students with disabilities (especially intellectual disabilities and conditions such as autism), English Learners, and children hailing from immigrant families.
Education writers, or journalists who professionally focus on education, play an important role in shaping public discourse in the United States. Education writers often produce stories that allow readers to connect to national policy underneath the colors and textures of everyday life, piecing together narratives with real families, children, and teachers that show how abstract policy decisions come to life. These narratives reach millions of people and help Americans see how public education policy can touch communities across the US. Moreover, education journalists add unique capacity to public discourse by transforming data into accessible information and rooting national policy debates in local perspectives.
It can be difficult to measure the extent to which a given organization’s publications helped to shape the public conversation. Naively, one could turn to citation to report the reach of a given blog post or newsletter. Nevertheless, one can think of education publications themselves as serving multiple audiences and purposes simultaneously, and the choice of both the people who write for a publication and of the specific pieces written can offer a rich portrait of the intended audience of both an individual piece as well as a specific publication. Topics and slants deliberately chosen to shape the opinions of those outside the education field necessarily reveal that the publisher sees one of the core purposes of the work to be helping shape the public opinions of an audience broader than practicing educators.
Different journalists may have different goals in this area, and the public benefits from hearing from all of them. But, particularly within newsletters or websites that are disseminated primarily or explicitly to educators, the most important role of education writers is to provide information to and insights for learning professionals. Education writers, at their best, can help to bridge the divide between research and practice in schooling, as well as surface and explore the controversial and under-discussed topics in American education. For many education advocacy organizations, a key work product is regular postings in education publications. Advocacy organizations often focus on publication in education trade publications, because, in part, the writing is more accessible to the public. Any attempt to connect and work with practicing educators, parents, or education watchdogs had better account for the importance of education trade publications.
Writers must make certain the information they report is accurate. Errors, inaccuracy, and shoddy reporting have commenced in possible libel suits or suits for falsely reporting data as well as bomb threats and other threats on schools and in many other accusations that might arise. Thus, accuracy becomes definitive. Reporting further serves as a unit for accountability. Repetitious reporting may set a negative tone in future stories. Protecting children’s vulnerability becomes the most significant demand of reporters who pose questions, make statements and quote sources.
Some of the barriers to successful reporting may be rooted within the writer. Bias may be introduced when a proponent is consistently quoted over those with opposing viewpoints. High stakes tests, such as the PSSA, also influence writers to maintain what they perceive as a positive tone in order not to upset test takers. When there is bias, there is imbalance. Education writers have a responsibility to exercise caution when it comes to these matters. Education writers shape public perceptions of American schooling systems, communicate the performance of schools and districts, report on school board and teacher labor issues, and alert us to new developments. Additionally, education writers are conduits to the government entities that have multiple layers and seek funding.
In conclusion, all of these elements have the potential to change the role of the education beat reporter. But even while new technology has blurred boundaries, opened up new opportunities for conventional journalists, and introduced new innovative writers to the mix, there is one unchanging similarity: all these writers still see themselves as intellectuals and intellectuals have often understood their personal responsibility as informing the public and opening up public debates. The education beat reporter working at a major daily newspaper is increasingly going to be a part of the mix of writers. And that has the potential to and already has led to a burgeoning popular discourse about education.
The panelists also took note of other interactive online news publications, such as Education Week’s multimedia blog This Week in Education, which relies on hard news and humor, and the British newspaper The Daily Telegraph’s website, which allows readers to comment on every article. Dr. Newman presented her research on the strategists, who are taking journalism in the digital direction while consciously engaging readers through online and offline organizing and party recipes. These coastal digerati believe the internet is the effectively democratic town hall where shades of opinion can gather to have a serious debate. They can be cynical in recognizing their position as a centrist voice. It will be interesting to see how wide the gap grows between writers who believe there is some hope for efficacy and involvement of the U.S. public and those who believe that any such hope is naive and suggests serious oversight of the dominance of commercial interests.
Panelists discussed potential future directions for education journalism and what impact such changes would have on education writers. Given the changing nature of the media landscape, the role of the education beat reporter is also evolving. As the panelists observed, news organizations are increasingly integrating bylines, aggregating content, and embracing the technological developments that facilitate multimedia storytelling and audience participation, in feature and in bite-size. Therefore, the necessity for print news has declined. However, the opportunities for public engagement have not. The panelists emphasized the interactive possibilities of new digital online and multimedia publications – from the Playlist to the Yearbook, where readers can connect by commenting, messaging, creating their own features, publicizing their own videos.
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