custom writing instruments

custom writing instruments

The Importance of Custom Writing Instruments

1. The Power of Personalization

Customers often feel a sense of ownership over an item that has been personalized directly for them. QBIC Hotel discussed this on their website when describing the branding and custom options for their hotel stationary. QBIC Hotel offered free samples on their custom pens and stated that promotional products have a large impact and are more likely to generate repeat business from the customer. This is because the pen acts as an advertising medium, creating an image not only of the hotel but also of the reliability, stability, and genuine class of the hotel, said by K. De Vos, the Sales Director at QBIC Hotel. Repeat business means that it is highly likely that the customer will be staying at the QBIC hotel again. This is known as customer loyalty, and it is a highly sought-after attribute in all industries.

Mitsubishi Pencil Co. discussed this in an article called “The Importance of Custom Writing Instruments”. Mitsubishi is the first company in Japan to manufacture HB pencils, and they are highly notable for their high-quality writing instruments. In their article, they used the instance of the White M3 pencil, which is the first custom pencil ever manufactured by Mitsubishi. This pencil was manufactured for the Marukai Corporation, who wanted a pencil that would not be lost and easily identified by customers and employees. This custom pencil was a success for the Marukai Corporation as they saw a drop in the amount of pencils being lost and an increase in customer satisfaction.

Comparison is a powerful tool, and when a product stands out from the rest, it can often become a favorite. Companies have been utilizing personalization as a method to differentiate their product from others and essentially make it the more desirable choice.

2. Enhancing Brand Identity

This part guides us about how to enhance brand identity or promote a specific product or company by using custom writing instruments. Every little thing matters when it comes to the advertisement of a product, right from its packaging to the mediums used. Ranging from small scale business organizations to multinational companies, everyone uses a specific medium to communicate their brand identity to the masses, and students/teachers represent a large community of the audience. For a stationary company, the most effective way is to promote it through basic writing instruments by printing out their logo/name on it and distribute it in places like schools, colleges, or small offices. This way, a student/teacher who’s the end user will notice the product as he/she is in need of these instruments all the time, and if that product defines the quality and necessity, that student/teacher will become a regular consumer for the same product. In order to launch and promote a newly developed product, a company might hold a conference or a ceremony. At that moment, it’s necessary to keep the reputation and also the product should be well memorized after the ceremony gets over. In this case, a pen with a brand name written over it or a colorful marker can serve better than any other promotional tool. Now let us consider a universal approach regardless of the company size. There are always gifts and rewards set for a specific achievement or some entertaining contests. A simple writing instrument can be the best reward for students, and also, it’s cost effective in case of a charity event with no compromise with the brand representation by the company.

3. Creating Lasting Impressions

A great pen makes the perfect gift – and an even better everlasting impression. Personalized Cross writing instruments are gift-giving standbys for all of life’s celebrations. And a quality pen or pencil will be used and appreciated often, reminding the recipient of both the giver and the occasion. Whether it’s a graduation or promotion, a good pen is a gift that’s used and appreciated every day. And those who receive and use your customized writing instrument will take notice of the attention to detail and the lasting impression it makes. So you’ll get added appreciation for the thoughtful gift or kind gesture. Engraving and personalization make gift giving and memorable occasions that much more special. Our writing instrument personalization services – such as engraving on metal or imprinting on select materials – provide that extra special touch to turn a pen into a prized possession or to create a truly unique and memorable award. And custom imprints on pens or pencils are an affordable and useful way to promote your company, organization, or special event. With options ranging from barrel imprints to full-color, custom logo and photo imprints, we offer writing instrument personalization services to fit any need.

4. Custom Writing Instruments as Promotional Tools

When it comes to marketing, there are thousands of ideas and methods that a business owner can use. Moreover, many of these methods rely heavily on printed advertising and communication with the customer. As a result, the market is flooded with millions of businesses looking for printed advertising material and methods to distribute this material. Meanwhile, advertising costs have skyrocketed and become very expensive, due to high demand and frequent lack of results. With so much competition trying to convey a message to the customer, business owners constantly search for cost effective methods to produce an advertising message that will distinguish their company or product from other competitors. For these reasons, there is a high demand for advertising methods that deliver a customer to the business, and produce higher retention rates of the product in the customer’s mind.

Whether you are a business owner or a highly ranked corporation executive, there is a good chance that you have grown your business to a point where you are looking to expand your products and services aggressively. Challenging financial times, or areas where there are too many direct competitors often spells out disaster, unless a company has a business plan which is well supported by a strong, aggressive marketing strategy.

5. Choosing the Right Custom Writing Instruments

When choosing the right custom writing instruments, it is often best to ask for samples to test out. These should be provided by any quality pen vendor. A pen should write the first time, every time. If it skips or stops, forget it. About 85% of people are right-handed. All custom pens should be able to write cleanly and evenly for right and left-handers. Inquire if the ink is quick-drying and if it is water and light resistant if this is important to you. If it is an environment with a high concern for safety, permanent ink is a must. If the pen is for an executive, a pen with a fine point and a more conservative look is desirable. For a trade show, a more cost-effective pen with wide appeal is a better idea. And finally, is it refillable? While custom pens are often given away or lost, people still appreciate a pen that is of good quality. A pen that is worth keeping will stay in someone’s possession for several months, during which time it will change hands a few times. This equals more exposure for your company.