business plan template google docs

business plan template google docs

Business Plan Template for Google Docs

1. Introduction

Our business in general focuses on the food industry, specifically homemade sauces. This idea came about after we have seen many people trying to make their own sauces at home and at times failing miserably. Some people do not have the time to make it from scratch and searching for alternatives to give them the same authentic taste. Our products not only provide great tasting sauces but they can also serve as a practical solution for people who do not have the luxury of time to prepare meals. As students, we have conducted research and found that the most successful products are the ones aimed to improve the convenience in people’s lives. After months of careful planning, we have seen that we already have the capacity to produce our sauces and also the amount of resources available to us. We are confident that our products will be successful and will one day become the leading brand for sauces worldwide. The purpose of this business is to create and produce a variety of sauces that are targeted towards all age groups, any ethnicities, and for people with different culinary skills. This business is made to improve the way people prepare food by giving them high-quality sauces to enhance the taste of their daily meals. With our expertise, we envision ourselves to be the most innovative brand for sauces by creating new products one after another. With good marketing and promotion, our products will become widely available at all supermarkets and retailers at an affordable price. This will create a new convenience for people to purchase sauces, not giving them the need to consume time to make their own.

2. Executive Summary

Mr. DeJong created this plan with the knowledge that starting a business is a big risk, and success is not guaranteed. Thinking about the welfare of his family, he has put in place a feasible plan so that he may return to entrepreneurship in the event that he is laid off from his current position in earning wage. Although business ownership is something Mr. DeJong would like to do now, his current employment provides the family with an adequate living. Therefore, Mr. DeJong plans to operate this business on a part-time level at roughly 25-30 hours a week until he retires from wage-earning employment or this business demands full-time attention.

This business, which will operate under the trade name “John’s Real Estate Agency,” with Jeffery DeJong as principal, is located at 440 North East Foster Road, Portland, Oregon 97230. This plan outlines how this business will provide real estate services in a creative, viable way that is beneficial to both the community and the business owner. This plan includes techniques that will raise and maintain a steady flow of revenue, as well as establishing a beneficial business. This plan outlines how the business will operate in a sound and safe manner by using modern technology to provide consumers with the most information possible. Finally, this plan shows how Jeffery DeJong can acquire the lifestyle he wants by successfully operating a business that he enjoys.

Executive Summary The executive summary takes a deeper look at the business described in the following business plan while hitting on the high points of the plan. This should provide you with a good idea of what the business is about and be useful when you are discussing the plan with outsiders such as potential funding sources or future employees.

3. Business Analysis

There are several key areas you should analyze while conducting a business analysis. These areas are industry analysis, the company’s situation, and the company’s position. Industry analysis is a way to understand all of the environmental factors surrounding a company when starting or continuing a project. If a company is going to invest time and money into a project, they need to know what industry the project is going to be in. Once the industry is clearly understood, the company can further work on understanding the factors of a certain industry and figure out a way to position the company in an effort to make a profit. If understanding where and how a company is going to make a profit isn’t clear, there is little reason to invest resources into a project. After industry analysis is complete, company analysis is used as a way to evaluate the project as a whole from start to finish. This includes setting the scope of the project, what the end result will be, and understanding what resources are available to make the end result a reality. It is very important to have a clearly defined end goal when doing company analysis, as it is the end goal that determines what success will be for a certain project. With the end goal clearly understood, it is possible to understand how the project should be implemented and what measures should be taken to maximize the probability of success. This includes risk analysis to understand what can prevent the project from being a success, and alternative methods to still achieve the desired results. If an accurate risk analysis can prove a high probability of success, it is often wise to move forward with the project. However, if a project looks to be too risky and success may not be achievable, it is often better to cut losses early and allocate resources to a different project.

4. Marketing Strategy

Your brand is not merely a tool by which you generate sales, it is its own entity – an entity that needs to be nourished and grown just like anything else. Marketing your business is crucial to its success. Today, Google receives over 100 billion searches a month, a number expected to steadily increase. People are searching for what your business offering – which is why Google can be a game changer. The average cost per click in Google AdWords ranges from $1-2, making it an affordable means to generate leads. Small niche audiences can be targeted using keywords, with data being easily measured and tracked. Unfortunately, many businesses who are trying to utilise AdWords don’t see the rewards. This is due to lack of understanding about how AdWords actually works, with poor campaign structures and targeting resulting in wasted money. By creating a high quality campaign or using a marketing consultant, you can ensure that your appearance in search results lead to clicks and conversions. This can also help push a SEO campaign by using data from the AdWords campaign to discover the most effective keyword variations to boost organic search results. Always remember, many online potential customers want to see good credibility and online presence before making a purchase – make sure your brand is visible for your target audience in all the right places.

5. Financial Projections

Begin your financial projections by giving the reader an idea of where you plan to take your business. What do you envision for sales revenues in 1 year? In 3 years? What is your long-term profit goal? Create some basic sales and expense projections. To do this, you will look at previous sales and expenses, industry standards, and your planned budget for the business. Create a sales forecast spreadsheet using the template provided. Use the industry standards and your business’s potential to estimate the number of customers and sales over the period of a year. Now is a good time to decide on a price for your product. If you are starting a service business, outline a pricing strategy based on the value you attach to your service. If you are selling a product create an estimate for COGS (cost of goods sold), this is how much it costs you to make or buy the product that you are selling. Now that you have estimated sales and revenue, figure out variable expenses. Variable expenses are costs that are attached to sales of a product or service, for example if you are selling a product, the cost to ship the product is a variable expense. Use the estimate of variable expenses to subtract it from the sales of the product and the remaining is the “contribution margin” to your fixed costs that are incurred in creating the product or service. Now you must make estimated forecasts of expenses and profits over a period of time, an easy way to do this is to create a line graph in Excel or for a more detailed projection, use the template provided to make a monthly net income statement. This should give a clear idea of the financial direction of your business.