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The Impact of Digital Transformation on Modern Business Operations
This chapter presents a study about a strategy full of impacts, the digital transformation, which discusses elements, essential issues, and can be applied to any productive or service sector, hence the selected case study that will illustrate some practices shown. The chapter’s introduction is bookended by an approach to the theme in international scenery, to make a statement in relation to the globe, and exposed the case study selected, which will travel along the text about the characteristics of the company, the sector in which it is inserted, and also the digital practices that were carried out. Also, the aspects that led to the study, such as the formulation of the objectives, are pointers of the final considerations.
Digital transformation is essential for any modern organization. It is a survival factor for companies as processes, transactions, activities, and even the products and services themselves become increasingly digitized. It substitutes traditional processes with digital models and is a major challenge to companies that seek to survive in business. Even if a company is not 100% digitized, it can implement actions to follow through this direction. Understanding the digital transformation is crucial, so companies need to consider its origins, purpose, importance, and even the technologies that tend to lead to digital transformation, as it is a global necessity. Companies can consider practicing digital transformation in appropriate time, developing, and putting all resources to practice with the lowest possible impact so as not to risk going out of business.
This study constitutes one of the earliest and most comprehensive research papers on the compositional and structural implications of business digital transformation. The impact of digital transformation on business operations is analyzed by focusing on the main strategic and tactical drivers that affect the choice of digital technologies and the way companies manage knowledge and organizational innovation with customers. The research highlights that digital technologies can significantly increase value in terms of closer organizational integration, better and faster problem solving in all areas, as well as improved flexibility and resilience. Furthermore, the study shows that IT infrastructures should be engineered to flexibly support all requirements and potential modifications of business models, organization, and delivery processes. In conclusion, digital business maturity as an invisible process leading to pervasive digital usage fails to get full understanding amongst senior executives, who are likely to implement only partial digital initiatives due to economic and organizational structure immaturity. This requires careful choices in an especially complex and dynamic context dominated by fierce competition.
The digital transformation wave has prompted a series of developments that are significantly modifying the ways in which businesses operate. Business models, management strategies, and the overall concept of value are deeply affected. Although the customer perspective of digital transformation is widely explored in the research, this paper aims to investigate digital transformation from a provider perspective, reflecting on key impacts and transformations to be taken into consideration by those planning and implementing digital strategies in every part of business models. Data was collected from interviews with the business executives of decades-old companies that in the late nineties began implementing a pioneering digital transformation process.
Despite the significant benefits of digital platforms and devices, companies may face challenges in implementing digital transformation. Companies can face challenges in implementing a digital platform within the organization due to the fact that efficiency considerations often are complex and can involve various regulatory, financial, and human factors about the company. The main issues concern the search for funding of such projects, allocating resources to projects for the test, IT risk management, minimizing changes in current activities, and existing business model logic. However, several studies claim that many companies have demonstrated incompetence in implementing digital platforms internally, and many company transformations into business platforms have been largely disproportionate.
Timely implementation of digital transformation may provide a company with indirect benefits that accompany tangible financial results. By improving the mobility of the digital platform, companies can make their workplace more agile and innovative, which will contribute to greater efficiency in internal processes. One more point to consider is that a properly integrated digital platform also provides opportunities to interact effectively with third parties, such as partners and suppliers. As employees gain experience in using a digital platform, their productivity can increase significantly.
When a company decides to introduce new digital solutions into its organization, it expects certain economic benefits from the investment. For most companies, the decision to implement such modern technologies in their organizations is driven by numerous external and internal factors that affect business performance, such as changing market conditions, the need for efficiency in the production process, and customer preferences.
The second case study involves Disney, which, after acquiring assets like Pixar, Lucasfilm, Marvel, and 21st Century Fox, and with the implementation of such digitalization strategies as the Magicband and MyMagic+ offerings, has created a seamless and personalized approach to service delivery. Because Disney controls its entertainment and content distribution and delivery platforms, it is more competitive than many others. Personalization has led to better overall consumer engagement and allowed for better process integration and a fully-owned ecosystem. The firm’s ability to understand its customer experience has led to overall performance improvements, as our research discovered. These cases are offered to show how customer information and process efficiencies can help businesses find their RAPID directions and improve their chances of successfully achieving their goals.
In this section, we will present, in detail, two well-known companies and the digital transformation strategies they implemented in order to increase competitiveness and gain a foothold in the ever-evolving digital world. The first company that we will present is Apple, the world’s largest technology company. While not the first to market a digital music player, the driving force behind Apple’s rise as the world’s number one technology company truly began when Apple launched the iPod Touch and the iPhone. This section will show that, with the successful execution of its digital transformation, Apple has experienced not only financial rewards but also lucrative market capitalization. Performance of the company has more than doubled in only a few short years.
The level of transformation is about reimagining a firm or creating entirely new business models. Such a significant level of transformation can break down the traditional barriers to entry in global business. Firms can organically access global markets, rather than through traditional methods of exporting or franchising. This unrestricted access to global markets often leads to a need to be compliant with the rules and regulations of those global markets. This fundamental change in opportunity can lead to exponentially changing business environment grounds. This new era of globalization has its complexities. Firms no longer just need to understand individual foreign consumer needs, but also now their citizen needs in a geographic manner. These digital interests may create a completely new set of actors in the international firm’s business environment. Governments, through digital technologies, can have a more direct influence on the citizens and this may help dictate their perceived good standard of living or government’s control in their geopolitical regions.
This new digital age is one where globalization is integral to the present and future ways of doing business across borders. The following provides a summary of several ways in which the globalization of the firm is integral to the impacts of digital transformation on firms’ operations. First, digital transformation occurs on a geographically independent scale. There are no limitations to where the digital transformation may exist. The impact of international business is no longer just the sourcing of products and services, but how global influences for new sources of processes, products, and even business models may significantly alter the organization.
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