business english essay

business english essay

Importance of Business English Communication

1. Introduction

Communication is effective only when the information is exchanged and understood. Generally, the speech is considered to be a right for regular, effective, and successful communication tool which is part of most of the cultural and social activities. In a business environment, business communications are conducted at various levels. My awareness on pursuing M.B.A. course serving as a vehicle for bringing about a change in knowledge, values, and attitude of employees. Management is fundamentally perception of reality. The awareness in accepting the change and leading it will lead to successfulness. Perception of reality can be changed only by the change of language and communication. For any manager who wants to be successful, it is essential to communicate in a proper way, convincing and motivating his staff by understanding their needs, values, information, and attitude.

To begin with, business communication is considered the principle of this study. Business communication can be explained as a continuous flow of thoughts, ideas, emotions, and information, written or oral in format. In the business world, information is passed both ways for inside and outside in the organizations. The continuous, regular, and clear exchanges of information are nothing but language, choice of words, etc. This is the medium of communicating as a business.

Business communication is vital. The effectiveness of business communication is directly related to the success of communication. This success in business always depends on communication with superiors, subordinates, colleagues, and customers. This basically comprises of two constituents—verbal (oral) and written. The mastery over both oral and written communication is nothing but possessing Business English Communication Skills. When the above is mastered, business can be effectively managed, marketing can be done successfully, and promotions can be grabbed. Business can excel. But success depends on how quickly this communication skill is learned. Hence, training of communication comes into practice. Such in-business language training is called Business English Communication.

2. Benefits of Effective Communication

– Building effective relationships between companies and customers or partners: As a company or any stakeholder, it is important to know and understand how to influence and build a positive relationship which can result in a better ROI level. The ability to communicate in business English concretely without misleading facts will provide more value for each customer and partner. – Maximising marketing effect whether through online marketing or word-of-mouth: When you need to boost marketing through other people’s opinions or reviews, you might need a clear explanation to provide deeper information for the customer who is not familiar with your product. This can only be done through your excellent detailed communication. – Preservation of company’s branding and business values: It is solely in the hand of powerful communication without misleading facts as well as the assistance of delivery of clarity and value, which can be achieved by using business English to present the real colour of the company. If it doesn’t meet some requirements, it will not only affect any business doing but will also reproduce disappointment within the activities. Therefore, in order to achieve success, clear communication and right explanation value are the absolute in the business world.

Every message we deliver, every conversation we hold, and every business English definition and explanation we state is either stated clearly and delivered effectively or not. These will directly affect the result of particular or business things or material gains in doing businesses. Here are some benefits for business people in the importance of communication, especially in business English:

3. Strategies for Improving Business English

As the work environment tends to be more global, it is common for people to find themselves in cross-cultural business interactions. A consequence of differences in culture is that people usually have different ways of speaking, understanding and interpreting in particular situations. One person’s harmless action may be seen as rude or inappropriate by another person. Therefore, the appropriate use of business etiquette in communication is the key to successful business dealing. The study of both the language and the rules of conduct and etiquette in these situations is called linguistic or cultural competence in business English communication. Language knowledge and cultural sensitivity play a key role in intercultural communication situations in global business exchanges.

Listening comprehension in business English will help students obtain a good listening proficiency and enable them to listen to English material in real situations no matter what the accent or accent’s original sound like. Through listening skills courses, in students’ daily business activities, when they encounter various requirements. They should listen to foreign diplomats’ speeches and understand the United States’ intention of the GDP value. In the business social field, they should listen to the customer proposal and then they can reflect and can communicate effectively with the customer. When they work in the enterprise, they should listen to the boss’s arrangement, know how to carry out what arrangement and improve students’ abilities to communicate in English with foreigners in the business society.

The importance of business English communication has attracted more and more attention. Most of the companies attach importance to the level of employees’ English. English reflects the present situation of the society. Business English is a specialized English that is used as the written and spoken language of trading, industry, commerce, finance, etc. whether in his or her country or other countries. The students in business school must master this skill, at the same time, there are some business English service courses, such as writing, business etiquette, linguistic technique, etc. So it is necessary to strengthen the Business English training.

4. Common Mistakes to Avoid

In today’s globalized world, the importance of English cannot be denied. The writing an of email and letters form an integral part of Business English. No business can work without communicating to each other. The businessmen, their customers and various other people associated with business organizations communicate with each other through business letters or business communication. From the very moment when an order is placed to the time when it is paid for, the communication defined through business letters, telegrams, telephone, telex-fax, email, websites, advertisements, etc. Moreover, an epidemic expression of “corporate social responsibility” (CSR) means that corporate communication is also increasingly motivated by ethical concerns and an understanding that good communication is essential to both companies and society. In fact, communication becomes a strategic tool for businesses if it is used effectively. Companies invest heavily in advertising, public relations campaigns and in public affairs activities. A well-spent dollar on external communication activities and a good return on investment if is carefully planned and professionally executed by an assertive team. Taking into account the strategic nature of these activities, they should not deny that certain requirements in terms of educational qualifications, skills and knowledge be emphasized. There are many common mistakes that people make while writing their communication with their clients which makes it seem less professional and as the consequence, it loses at least a little part of its effect. The following 4 mistakes look simple but they are repeated very often which makes them unnecessarily important.

It is indeed said that English is the language of the 21st century. With the ever-increasing pace of globalization and with the development of digital communication platforms such as email, mobile communication apps and social media, English has become a global language and is the language of business. Business English is a form of English communication that is very popularly used in the business world. Communication is a very important aspect of business as it is essential for the management and functioning of an organization. Effective communication is needed at different levels and for different aspects in an organization. Business English is about acquiring proficiency in English for a number of uses and uses within a business context. Proficiency needs to be acquired not just in the English language but also in the business related aspects such as business letters, presentations, negotiations, marketing and client relations. Since business transactions require a high level of formality, business English is also formal.

5. Conclusion

Communication takes place not only verbally but also in a non-verbal and also written way, but with the appearance and penetration of globalization. This cooperation always depends on more communication being made, and English is ranked as highest in the preliminary selection of languages for boundary participation. It means a dominance of verbal communication in business, and verbal communication means English oral communication. In addition to this issue, globalization of work, movements of production and products, which all revolve around communication, require some kind of communication. When communication becomes spoken, it says words issued from the oral cavity. In the modern world of communication, the power of oral English is still dominant; and it is the wrath that is currently known as Business English orally. It is rich in business, and English is a formal business language based on business requirements, whereas other foreign languages are considered informal. A company that trades in its products or services, suppliers, dealers, partners, and financial institutions requires English orally, and the use of communication increases for various purposes; it uses so that there will be a plan to provide all employees and associated business employees well with professionally educated Business English in order to get great work competitiveness.

In this highly competitive business environment, where every company is trying to edge past the other, it is important for every company to know how to communicate professionally and effectively with its clients, customers and other stakeholders. Once business is targeted towards a global audience or a multicultural market, it becomes more important to concentrate on successful communication. The English language is recognized as a vital means of communication. Lots of countries around the globe including 55 states or regions in the world use English as a business language. The English-speaking world is responsible for more than 40% of the world’s average gross national product, and English-speaking countries are involved in the field of 70% of world trade. At the same time, people and companies in some sort of language to maintain communication. It is undeniable that the status of English still determines many matters of international relations, and business communication.