blog writing for seo

blog writing for seo

The Art of Blog Writing for SEO: Strategies and Best Practices

1. Introduction to Blog Writing for SEO

We bring to you tips from our own experience as well as others, which we have meticulously curated from old and well-established blogs. The idea of mixing old and new strategies to streamline to the right activity guarantees no reinventing of the wheel while ensures an audience that not just rewards with an excellent Search Engine rank but rather has satisfied the user basis. Therefore, a guide that elaborates on just what works, particularly for writing for SEO, becomes critically important. Our guide, therefore, becomes the compilation of the best practices and strategies which exhibit health rankings of the higher number of blogs, that we have experienced or witnessed up close.

Blogs have always been written with the purpose of enticing more traffic (and hence increasing the awareness of your brand). But then with the launch of Google’s Panda update in the latter half of 2010, it became critically important that the purpose of the blogs was served. Any blog content now should not serve merely as an enhancer of cropping up on the search engine pages; instead, it should be of use and benefit to the target readers who are likely to look for the content you are offering. Instances where blogs are stuffed only with keywords mean that brands are likely to suffer. A big brand is still likely to rank high but otherwise, your blogs are more likely to disappear and penalize not just the blogs but also the brand for indulging in such tactics. At the end of the day, blogs also contribute to making the brand what it is and the effect ensues not just if they rank good regularly but even if they regularly answer questions of embarrassment.

2. Understanding SEO and Its Importance for Blogs

The art of blog writing also comes with the effort to write search engine-friendly content to earn a good reputation in the search result page. Right keyword targeting leads to the improvement in the content’s quality and effectively engages audiences, giving readers a reason to keep coming back, increasing the clickability from search results, and forming long-term relationships. SEO optimization is more of an attractive force to pull in your audiences. Keval Amin highlights the fact that stunning proper long-tailed keyword phrases could provide the same level of traffic as more commanding keyword phrases, which actually increases your traffic pool. On another note, the use of stunted phrases drove at least a depth view among the landing page of a recommended website, which is not the case for visitors who visit the recommended website from other referral search engine sources.

Before going deeper into the world of blog writing, it is important to acknowledge the importance of search engine optimization (SEO) for blogs. SEO is a practice of optimizing the domain or page authority of a blog’s website with certain keywords to increase the possibility of gaining organic traffic from search engine results pages. From the aspect of a keyword, it is very crucial for the blogger to invest in the right keywords to fuel their blogs to reach both the right reader and the search engine, which is critical. This point is due to the high competition for certain keywords that leads to a tremendous effort for a blog to stay relevant. Paying for advertising is another way to go for increasing traffic to your blog, mentioned by Doug Antkowiak. However, it is still worth it to invest time and effort in optimizing the blog’s website to benefit from the long-term traffic.

3. Key Elements of SEO-Friendly Blog Posts

6. Outbound Links: Ideally, what you link to can help explain what you are and help the search engines understand you. Links to spammy or unrelated sites do not help. Linking to bad neighborhoods can have negative consequences. Non-text sources should include identifying tags (both title and alt attributes), when possible. Using a title attribute or alt tag will make these outbound linking credits visible to every user.

5. Images: Saving an image with a “readable” filename and using a description and alt attribute can help the spiders see the images, which can be especially useful for some types of search results. RSS: Notify search engines that an entry is a blog post through the use of an RSS tag.

4. Descriptions: Unique page-level meta descriptions for every blog post may not be important in the eyes of every search engine, but the descriptions are the first thing a potential reader sees in search results. Use the formula to get searchers’ attention.

3. Permalinks: If each post is given a permalink (very important for compelling incoming links), make sure that the permalink is a relevant keyword for the post’s content, and that the copy has been written to incorporate the title tag as well.

2. Title Tags: Since so many blogs auto-generate a feed, or even just a post page, the categories and permalinks are often constructed dynamically or through a template. This means that the same as the title copy within these post elements is replicated in the title tag of an index page. Watch your title theme to ensure that these category page title tags are relevant and different. If you can’t pull it off, you may want to lock down your index pages so that search engines don’t index them.

1. Title: A good title is not only the first thing that people see (in an RSS reader, for example), but also the very first thing spiders and crawlers consider. A compelling and keyword-oriented title works especially well.

SEO problems occur when some blogging best practices are not present. Consider the following steps to create posts that are search engine-friendly. Most blog-hosting web services have fields to add these descriptive elements. You could also consider re-writing your definitions to optimize your keyword use.

4. Optimizing Blog Content for Search Engines

At the most basic level, effective SEO blogging requires an organizational understanding that content is not only a core component of SEO, but also of a brand’s online and offline presence. Just because resource utilization won’t show on a balance sheet, content should not be marginalized. For prose to deliver on institutional goals – online brand visibility and new business or program leadership on the B2B side, customer service and increased online and in-store traffic for consumer-oriented companies, for two coinage examples – companies need a comprehensive strategy backed by internally focused, customer-centric content.

Since many businesses view content as a soft responsibility, some are delivering subpar content. In their minds, any blog is better than none at all. It’s common for non-vital, low priority tasks to see shortcuts. It’s a red flag when content is viewed this way because a successful SEO blogging process doesn’t cut corners. Whether it’s done internally or through an outsourced provider, creating, editing, and promoting successful content is hard work.

5. Measuring and Monitoring SEO Success in Blog Writing

Because the visitor is qualified as a MQL, SEO implementation for the triggering high-value problems the buyer is seeking to solve with a mid-to-bottom-of-funnel blog post or other information content is 100% conversion focused. The post creates a fast, frictionless experience that “resonates all the way home” by appealing to the urgency of the buyer’s pain, engaging the compelling, visual storytelling strengths that are the hallmark of this SEO writer, and structuring the post with the visitor journey in mind. Success is measured by the number of MQL “conversions” who click on the offer with qualified leads, such as helpful RFP or sourcing questions checklists, and other resources within each MQL blog post. In the company’s customer relationship management software, leads who accessed these free resources and provided their contact information are now “customers-to-be”, and are thought of in terms of their stage in the buyer’s journey and their potential value to the company as MQL customers.

The two kinds of blog content typically selected for measurement and monitoring of SEO success are: top-of-funnel blog writing that’s linchpin to the transformation process that appeals to broader audiences and, whether known or unknown, positions the company as a thought leader; and small segments (usually 10-15 posts) of middle-of-funnel blog content that target the marketing qualified leads committed to the buy-in process.

1. Using SEO to drive your blog writing 2. Keyword research and planning for SEO-friendly blog writing 3. Clarity and placement of keywords in blog writing 4. Knowing your audience in blog writing for SEO 5. Measuring and monitoring SEO success in blog writing