blog writing examples

blog writing examples

Effective Blog Writing: Examples and Techniques

1. Introduction to Blog Writing

Providing and highlighting interesting and useful content on a website can help businesses attract and retain clientele. Positioning your organization to be a helpful resource to your audience makes a website less static, more dynamic, and more relevant to their needs. With that said, your content strategy needs to be well-thought-out, clear, and compelling. It all starts with telling an interesting story well – in other words, good writing. Good writing is even more important in blogs, articles, and long website pages than in other media. Extensive research and experience have shown that the way we write, the language and words we use, can channel attention, drive action, and motivate. Words indeed matter more when used to build relationships and prompt action. Good writing gets better results.

In the world of social media, blogs can be extraordinary tools for businesses, web developers, and even individuals who want to make a mark on the web. Making a mark is a bit difficult to do, though, especially when you’re up against huge companies that have colossal marketing budgets. But even small businesses and individuals with less money to spend on marketing can achieve their goals, provided they can put together meaningful messages that connect well with their audience.

2. The Importance of Using Examples in Blog Writing

Use vivid, distinctive examples to catch your audience’s attention at the beginning or end of a posting. Start by pointing out something obvious or well-known, and end your intro with an intriguing, yet relevant, example that makes your audience go, ‘Wow!’ Your readers will not think ‘Oh, no, not that again…’ when they come across your examples. They are real people, so mention someone real and give them a real reason to read on.

When using examples throughout the body of your work, your audience is more likely to enjoy your writing for more than just its level of interest. If you are discussing the number of women CEOs, discuss people your readers would have heard of and not the woman who runs the local drug store.

At the beginning of the day, which would you rather do: skim through a factual listing of the top universities or spend time looking at the description of one or two? I’m not a real fan of a dozen donuts. I like a real-cream, chocolate éclair. It’s much the same with writing.

At the beginning of the day, which would you rather do: skim through a factual listing of the top universities or spend time looking at the description of one or two? I’m not a real fan of a dozen donuts. I like a real-cream, chocolate éclair. It’s much the same with writing.

To create interest or grab the attention of your audience, mention something ‘real’ and use examples to motivate them to read more. See the items below for topic-related examples.

3. Types of Examples to Incorporate in Blogs

Perhaps the most effective example for giving an issue credibility and increasing the reader’s acceptance of the point is the client case study. By proving that what one is suggesting actually works and that someone has been able to do it, difficulties or not, training and credibility of speakers, through GROUP can be very beneficial, and real life can bring this to a presentation. Case studies can also vividly illustrate a point, demonstrate a concept, or act as a catalyst for discussions. Throughout the presentation, short Exhibit H-like case study examples and daily questions can be asked. To use case studies effectively, the presenters must clearly identify the message to be conveyed and prepare the necessary supporting material, such as feeling and exercises, prior to the presentation.

What types of examples can you incorporate in blogs to illustrate the points you are making? This section looks at a variety of examples: narratives, case studies, visual imagery, and brief quotes. Used well, these examples can drive home the main message or support a particular point. Whether it is advocating for public policy change or providing a service benefits that affect the target group, stories of individual success or examples of poor performance can lend credibility to the argument. But effective examples don’t have to be large; they can be simple quotes that capture the essence of the issue or two/sentence examples of what is or is not working. Knowing the type of example to use is as important as the quantity of examples to employ.

4. Techniques for Integrating Examples Seamlessly

Finally, Lonoff indicates that other bloggers expect to have similar experiences with your writing as they do with their favorite books, magazines, and newspapers. Yes, bloggers want brevity, and yes, familiar writing might help the reader understand the nature of the blogger’s personality.

Next, recognize that some examples may take more time to develop. If you only need a quick example, make it brief and then move on. Also, understand that readers will need time to assimilate and understand the example in order to fully grasp the point you are trying to make. Take care to maintain consistency with verb tense. The reflexive nature of a blog post means that sometimes you are referring back to your own thoughts at a previous time. However, remember that the reader will be reading straight through, and switching back and forth between verb tenses in a single post only serves to confuse the reader.

Lonoff suggests integrating examples seamlessly as you write and involving more than just a reference to the example. Use transitions and explanations of the relevance of the example to lead into it. Give a complete thought to introduce the example so it can stand alone as a complete thought. Before explaining an example, make sure it truly represents the concept you have described.

5. Case Studies: Successful Blogs with Compelling Examples

Nevertheless, let’s be clear about this. “Successful” can only be measured subjectively. It could mean having high and rapidly growing traffic, making a good income, achieving fame among a niche audience or indeed any other target. As such, we have looked at seven different blogs, without looking at other measures – in particular measurable traffic. If you don’t have web traffic, after all, measure what you do have. We have also chosen blogs from seven different niches, from business, through to a personal blog about following the hits of Tom Jones with growing bewilderment, because we believe the principles of effective business blogging can be applied anywhere.

To better understand what makes a blog tick, it makes sense to examine some successful blogs. These blogs stand out in a crowded market not only for their compelling content, but for the key techniques that make them rapid-fire, successful content sources. The writers of these blogs have mastered not only what they write, but how they blog it.