contemporary art
The Evolution and Impact of Contemporary Art in Society
The acceleration of change and the access to artistic communication changed profoundly the way in which art is elaborated. Today, art is both reflecting on itself and the changes within society. Art has become globalized, but equally the most localized tradition can be encountered by many others. Art is shared and no longer the expression of only one particular culture. The major obstacles to terrestrial cultural alliances are being surpassed by space satellites. Today, it is clear that contemporary art causes the emergence of new forms of professionalism in the field of art. Alongside the economic reshaping of artistic professions and their changing relationship to art, which has become a field of investment and a source of lucrative earnings, some modern artistic expressions question the place of art in a society which is increasingly perceived as a world market in which standardization, uniformity, and diversity seem to be incompatible.
There is no simple way to categorize or summarize contemporary art. The past half century has seen profound changes in the way critics and their public regard and appreciate the work of artists of their period. Indeed, it is not really possible to talk about contemporary art as a thing apart from other art. Progressively over the last century, the Western conceptual approach has slowly entered into the artistic and aesthetic considerations of many Eastern and developing countries. With the freeing of some large countries, the way in which art was presented, distributed, and bought has changed the economic and social consideration of art.
Post-modern art takes advantage of historical events to impose its multiple as a valid response to the logical positivity that modernity impregnated in society. It uses different and alternative forms in art and seeks new modes of expression. That implies not only a sustained critical position regarding the insufficiency and the decline of the aesthetic but more fundamentally, in its own discipline concerning the nature of art. In this way, post-modern art tries throughout its evolution to break with all the historical preconceptions that hold together the aesthetic concept, according to which the works of art are subject to an aesthetic examination. The artwork will be the focus of analysis of the aesthetic in art. Only to the extent where the work of art is recognized as aesthetically important could we foresee, or not, the recovery of the artistic act. Historical crucial events are going to support the real emergence of the aesthetic relevance of the work.
What is known today as contemporary art refers to a set of artistic manifestations that belong and have been produced since the 1960s and is recognized as certainly complex. Among the various movements and styles represented are minimal art, performance art, conceptual art, happening, public art, visual poetry, photographic art, land art, video art, computer art, hyper-realism, photorealism, trans-avant-garde, rational painting, new expressionism, graffiti, pop art, and others. Overall, it appears as if it were a theme free of standards, rules, or pre-established styles and is defined by the plurality of criteria which are accepted, such as the diversity of styles, technique, pluralism in the use of procedures, resources, combined genres, and intentions.
Art has always been generated by the culture from which it comes, the needs and challenges of that culture, its aspirations and fears. Contemporary art is now in the vanguard of the intersection between art and technology. As such, it reflects, engages with, and interrogates the rapidly developing societies of the modern world. In this way, it reflects the four other realms mentioned earlier in this chapter – culture, politics, economics, and society – and simultaneously acts on them, helping to make and project that world. The dominant external force actively shaping contemporary art is modern technology, and artists are engaging with it, as they have engaged with earlier examples, representing it in many and various forms, devoting works of art to its consequences and casualties.
Although, as pointed out, technology has long played a part in the production and dissemination of art, in recent years technological change, the availability of new media, and the adaptability and creativity of artists have helped push contemporary art to the center of global visual culture. Technological change is now a constant in the lives of every society in the world, and it is shaping the long-term future more than any other force. Technology drives contemporary art – and the reversal is also true. New art can be a powerful force driving technological innovation and adoption, as well as generating considerable social and commercial value.
There is something else really significant about this as well, and that is that artists are experts in talking to people who aren’t often talked to. And that is another important part of today’s world, when we are talking about exclusions from lots of different kinds. Being able to use art to reach people who are not usually reached by traditional forms of media, traditional forms of news, or traditional tools of social change, and letting them know what alternatives there are, is a really significant part of how art contributes towards change in society today. What is particularly nice is that we are living in a time when the Internet is a means of mass communication which has never been available before. I think all this gives us lots of reasons to be optimistic about the impact that arts can be having on a society today. And I think that is why we need to place more value on the tools that are available to us, as a society. We need to preserve the arts that we have, we need to preserve our artists and our creative sectors, and we need to really use them because I think that is a way that we are going to be able to do is provide real tangible alternatives to bring about the changes that we want.
One of the great things about contemporary art is that it is context driven. Art does not exist in a bubble, it very much is reflective of where society is. And therefore, it is able to connect with things like political and social movements in a way that other aspects within society may or may not be able to. It has been this way for a long time. There is a long history of artists who have been changing the world, not just commenting on it, but in the way that it works – the way that things move on around us. I think that is because artists are very much clever at getting to ask questions. They don’t always provide the answers, but creative questions for us to think and reflect. I think in that sense, that is why artists have been collaborating with people from all over – documentaries, photographers, filmmakers, web designers, community groups, and campaigning groups – to help represent complexities within issues that we may not necessarily always understand.
Art as a rendezvous for reflection and communication is influential to behavior and the body for the artist. It is an effort by the artist to seek interpersonal bonding emptying out of imagery, and the use of mass item and fun materials in artwork establishes a cuisine of visual indulgence. It presents no Herculean theory to be appreciated. On the opposite, the artist hoped his labor can pinpoint inquiry from the dissimilar views on the intention, concept via the topics and the expert skills revealed. Meanwhile, the power to communicate experiences and self-exploration and seek through individual can be the dimension when craft becomes instruction recognizable for the people.
Challenging the tradition and historical stereotypes of art, contemporary art has endured to set an acknowledged position in the art scene and museum exhibitions of contemporary society, which is not merely about the global reputation enjoyed by a piece of art but, more importantly, the undertone carried by contemporary art on the modern human society today. Issues such as immigration, conflicts, disaster, and unrest contributed to the rise of this kind of artwork. Promotion of globalization also allows artwork of contemporary art and artists to transcend geographical boundaries. The aesthetic sense will not border on any space. With a mission to improve society, the differences in race, religion, city, or geography are distracted in the face of obsession and desire for growth and innovation.
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