kelley school of business essay examples

kelley school of business essay examples

The Importance of Business Education: A Comprehensive Analysis of Case Studies from the Kelley School of Business

1. Introduction to the Kelley School of Business

As a top-ranked business school, it is not surprising that the existing courses are considered to be of high quality. With these excellent courses, why is it necessary to take time to develop new courses? The answer is simple: Business is changing rapidly, and faculty members in a business school need to be familiar with these changes so they can communicate relevant material to students. Faculty members will benefit by reviewing the results of the case study research presented in this paper, as they will learn about subjects in business in which they are not currently knowledgeable. Increased knowledge will enable the faculty members to interact more effectively with colleagues and with business practitioners.

The Kelley School of Business was established in 1920 as the School of Commerce and Finance. Over the years, it has offered a variety of degrees, including bachelor’s in commerce, bachelor’s in business, master’s in business, MS (short for Master of Science) in business, MA (short for Master of Arts) in business, MBA (short for Master of Business Administration), Ph.D. in business, and others. At one time, it has even offered a master’s in business while serving as Indiana University’s School of Business. The majority of its degree programs contain “business” in the degree name.

2. Case Study 1: Innovative Strategies in Marketing

The first case, covering current marketing strategy problems, available for instructional use here is Bone’s TV Guide, Inc. This was prepared for classroom use and advance preparation for DePamphilis. TV Guide, virtually new to the magazine field, has become the leading national weekly in a period of little over a decade. The huge influence created by public reception of TV Guide writer-editor Frank Carter in recent years presents interesting physical idea of owner and shows extraordinary dedication and individual objectives. Such personality orientation seems to be adaptable to coping with changing circumstances. Yet much the converse in many respects can be said to owner new $125,000 prize to college graduates.

Case Study 1: Innovative Strategies in Marketing

The following analysis of the cases is designed to answer such questions as: what sort of concepts, tools, or problems? Where do we stand in regard to case studies? These two cases reveal interesting movement in both the instructional process and subject matter during the last few years. They are ample evidence of progress and concern within the field of business education.

3. Case Study 2: Ethical Dilemmas in Business Decision-Making

Many of these foreign companies have their production employees work for long hours, get paid very low wages, or both. A case in point is the Chinese company that produces the Pocahontas doll. The Fortune magazine article provides a graphic analysis of the working conditions at this factory. Although wages are very low by United States standards, they are protective of the working conditions in the factory. Management at the Chinese company has implemented such measures as an counts, and low-cost cafeterias in an on-site dormitory to help promote employee productivity. All the employees working at this factory came from rural areas in China and worked at the factory because it was perceived as a much better place to work than the rural jobs.

A second case study, “Ethical Dilemmas in Business Decision-Making,” is typically used in a business law and ethics class. The Disney Corporation has consistently experienced business success over its long history. The management of the various segments of the company has been tasked with continuing to grow the corporation. In today’s modern global economy, a company such as Disney finds that the production of its merchandise needs to shift from a corporate focus to a more dispersed and worldwide one. As a result, Disney regularly contracts with foreign manufacturers to produce the majority of the products that it produces.

4. Case Study 3: Entrepreneurial Success Stories

Entrepreneurial success stories offer rich and complex material for analysis in the business classroom. All successful businesses once sprang from the vision of an entrepreneur. In the entrepreneurial environment, one studies the complexities of administration, judgment, and the unknown. In the stability of the administratively organized firm, studies are often limited to defined duties, decision science, and the concrete knowns of facts. The unknown environment of the entrepreneur becomes known as the entrepreneurial function is fulfilled. The role model that springs from the character of a successful entrepreneur has timeless student appeal for both male and female. Curiosity for the hidden techniques of success defies tradition. Knowledge of the process helps equity in presenting the relevance of business studies. Business researchers can help lubricate this demand.

Entrepreneurial success stories presents summary narratives from a study of thirty boys and girls about the concept of an entrepreneur. A case is outlined dealing with student involvement in the development and marketing of a product. The meaning of the entrepreneur role is framed within the activities inherent to its existence. In general, the stereotypes of the entrepreneur as a creator of new businesses and a manipulator of others matched the derived model of the term. Recommendations for teaching about entrepreneurship as well as for other studies concerning business concepts are given. Success stories have mass appeal. Hero’s legend permeates all of society. Business education is rich in success stories of entrepreneurial managers and creators of new enterprise.

5. Conclusion and Insights for Future Business Leaders

It is the role of business as a generator of social benefits and one of the expected leaders in ordering economic life in the U.S. capitalist society that we have suggested is most costly of critical attention and discussion. Having noted in the first half of the chapter that business is peculiarly exposed to the temptation to dishonor people, we then examined and rejected several superficial, yet suggestive descriptions of business as a socially irresponsible domain. Our goal in this chapter was to move behind condemnation of business to a fuller and more substantial way of appreciating the role that business has in a prosperous democratic capitalist society.

In this chapter, we have synthesized a broad range of information about the roles that business can play as a social institution and laid out a guide for being knowledgeable and critically sophisticated about the interplay between core business and ethical concerns in a powerful and effective way. We have identified four broad roles for business as a social institution: establishing and managing the infrastructures of a democratic capitalist society so as to ensure that democratic capitalism functions properly; providing a place to work and to find personal meaning and motivation; generating the goods and services that society values; and, finally, offering leadership in ordering life based on treating people with respect, as having equal status, and as being free to choose their life paths.