custom writing pens

custom writing pens

Promoting Custom Writing Pens

1. The Power of Custom Writing Pens

Usage of a custom writing pen as a promotional gift is an effective way to expand awareness and maintain it. A pen is an essential tool that is used daily and it is easily one of the best ways to keep a company name in front of current and potential customers. Wherever the pen is, it is always making awareness to the holder and those around. According to the Advertising Specialty Institute, studies show that more than 50 percent of respondents who had received a promotional product could recall the advertiser; and of this population, 76 percent could recall the product, service or brand advertised. There are many types of pens that are given as promotional gifts, but the best type of pen to give is a custom pen. Though they may be a little bit more expensive than traditional pens, the effect is greater and it is a better investment. Custom pens allow for many options and it can be tailored to fit a brand in many ways. When it comes to custom pens, the first feature that comes to mind is the imprint. The imprint area varies on pens, but on custom pens the buyer may choose from several options, such as choosing a font, an option to have a longer lasting laser engraving, and multicolor imprints. Most custom pens have a higher perceived value than traditional pens also. This is due to the options that are available and the pen most likely would not be considered a throwaway item.

2. Benefits of Using Custom Writing Pens

One of the most notable benefits of using custom writing pens is how well they serve as complimentary gifts to customers. Customers love being given extra items, especially when it is something useful. Giving pens along with any product creates a sense of additional value to the purchase. This small incentive can bring customers back for more purchases just to receive another complimentary pen. A pen has the ability to leave a customer with a great lasting impression of the company as it is commonly used and taken on the go. Custom writing pens, in particular, also give customers a sense of exclusivity to your company as the pen is an item you cannot simply find anywhere.

Using custom writing pens provides a cost-effective solution for advertising your products and services. Consider the lifespan of a pen and where it travels during its use. Any pen has the capability to continuously change hands and move on to different locations. This, in itself, creates a viral effect as the pen passes through many hands and gains exposure in various areas. Custom writing pens, in particular, provide a stronger opportunity for brand recognition as their appearance will be memorable to users. Personalization of the pen can be made through printing logos, company information, or a unique message on the pen itself.

Company uses custom writing pens as its main goal is to advertise its products and services in the most exceptional way necessary. Writing pens, in general, are one of the most commonly seen products in any environment, which is why they are nearly unsurpassed in their advertising usefulness. The benefit of using any type of pen spans across the great majority of promotional products, whether custom writing pens are used solely for employees within the company environment or handed out as complimentary gifts to customers for brand recognition.

3. How to Choose the Perfect Custom Writing Pen

The first thing you should consider is the type of pen the recipient would like. Would they prefer a fountain pen, a rollerball pen, or a ballpoint pen? Fountain pens are usually favored by people who have a taste for fine writing instruments. Although a little higher maintenance than ballpoint or rollerball pens, fountain pens provide a smooth and unique writing experience. Rollerball pens provide a similar writing experience to fountain pens but use modern ink and are a lot more convenient. Ballpoint pens are the most common and serve their purpose for everyday use. Choose the type of pen that would best suit the recipient.

Choosing the perfect custom pen is not an easy task. This is because buying the right pen is like making an investment, especially when the pen is a present. To assist in choosing the right custom pen, you need to consider a few things.

4. Custom Writing Pens for Corporate Branding

Pens are a cost-effective promotion tool with a range suitable for corporate, government, or marketing clients. Custom branded pens are a simple item but allow a broad range of possible customization from choice of pen type, to color, print style, and position. This allows pens to target a range of markets from giveaways at trade shows to executive gifts. With comprehensive knowledge of the range of pen options and print techniques, we can advise on the most suitable product and branding to match your target market. Pens have long been an essential tool in academic and professional settings. The education and healthcare industries are sectors with high public visibility. Image brand perception in these industries is particularly important, and custom pens provide the opportunity to reinforce an existing brand or launch a new one. Custom pens have a significant perceived value, with clients often unwilling to use them in mundane household tasks and thus keeping them for professional use. A subtle form of advertising, a pen with a very basic print can effectively reinforce brand perception to clients and employees.

5. Enhancing Your Business with Custom Writing Pens

Another important facet is seeking to reward customers or staff and also the desire to simply provide a keepsake. The company isn’t working towards any one specific sale; it has no need to refresh in the consumer’s memory the recent events. But for past, current, and future business, it desires a lasting imprint. A gesture using a custom pen can easily be the reminder to an old customer, welcoming to a new one, or hoping to shore up current business. A simple token it may be, but a business using this method may find an increase in customer loyalty.

One of the least expensive but most important features of a business is professionalism. A direct reflection of the company, a professional appearance can mean the difference between a successful, profitable business and the alternative. A professional company promotes itself with pride and faith in what it has to offer. Upon arrival to the customer, only the best will suffice. They must be confident in the company they have chosen; to them, given a quality product, they expect a quality service. Custom writing pens can embody this precept. A pen’s use is professional in nature, given from one to another, in reference to something to be written down in the future. A custom pen will stand out from the usual cheap plastic pen and reflect that the company goes the extra mile. With custom pens in tow, a company’s representative can ensure the consumer that they are working with a quality outfit.

Custom writing pens offer an excellent opportunity for enhancing a business. Whether your goal is to increase exposure of your business, bring added professionalism to staff, or to provide a memorable gift, custom pens are an affordable solution. Exposing your business is most easily done by giving away a pen. When giving demonstrations, talking with clients, or arriving to meetings, custom writing pens can facilitate deeper memory of your business. A good-looking pen, imprinted with your company’s logo and contact information, can save a potential client the hassle of searching for your card. For businesses on a tight advertising budget, custom pens can offer an excellent return on a small investment.